Coty announces fragrance partnership with Lady GaGa

Posted on November 13th, 2010 | Filled in: News & Gossip With 7 Comments »

Coty Inc. announced on Thursday (November 11) they have sealed a deal with singer Lady GaGa to develop her first signature fragrance.

The yet-to-be-named fragrance is scheduled for a spring 2012 release and will be distributed worldwide. GaGa and her “Haus of GaGa” team were signed as Creative Directors to collaborate in the fragrance creation.

“The marketing behind Lady Gaga’s fragrance will be unprecedented and groundbreaking,” said Steve Mormoris, Sr. V.P. of Global Marketing for Coty Beauty. “We are working toward distilling the brilliance of Lady Gaga into a fragrance that delivers a breathtaking olfactory experience and a timeless, enduring packaging design that is part of Lady Gaga’s overall artistic sensibility,” said Mormoris.

More details on the partnership and the fragrance (which hasn’t started being developed yet) will be revealed as the release date approaches.

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