Lady GaGa attended today a Polaroid conference at The Consumers Electronics Conference in Las Vegas, where she was announced as the creative director of the company in order to revive the popularity of the instant pictures classic Polaroid cameras that were discontinued after lack of public interest.

The Haus Of GaGa is going to be responsible for the creative design of the new instant picture cameras. Gaga says: “The Haus of Gaga has been developing prototypes in the vein of fashion/technology and photography innovation – blending the iconic history of Polaroid and instant film with the digital era – and we are excited to collaborate on these ventures with the Polaroid brand. Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer, and to – as my father puts it – finally, have a real job.”

She was officially introduced to the press as a new designer for the company today in conference in Las Vegas. Check some pictures of GaGa attending the event:

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